Watch and Fashion News

The excellent actor Aaron Kwok recently flew to the northeast, as the elegant Longines Ambassador of Anshan and Shenyang New Mart department store Zhuozhan flagship store opening, and the consumer together with the appreciation of the Northeast interesting Longines latest masterpiece – the column-wheel chronograph watch art and exquisite features, caused a huge stir in both.

Aaron Kwok at the opening ceremony of the flagship store

Northeast has a long tradition and extraordinary taste, as a model of elegant Swiss watch Longines has been highly Northeast consumers. This time, in the heart of Shenyang CBD and the Charter Shopping Center on the first floor, and a Longines flagship store grand opening, here is splendid and elegant stores brand in China’s first eight, Shenyang 3 flagship stores, Longines watch as sincere as every Shenyang offer consumers excellent products and quality service. Longines Longines flagship store in the world using the latest store image, adhering to fashion, innovation, elegant design, to create a distinguished wealthy Longines exclusive space to bring the ultimate elegant experience: the red assembly alcohol precious Mahogany furniture, elegant colors and lighting to create a noble and beautiful environment, smooth curved design of the wall is the core element of the flagship store, flagship store space to be more extended, the central store showcase beautiful flowers bloom shape, display a Longines rich products, so customers can buy fine watches at close range Autumn.

Shenyang CBD and is located in the heart of the Charter Shopping Center store splendid elegant Longines Flagship

June 26, Longines Shenyang Zhuozhan store held a grand opening celebration, visit the elegant Longines Ambassador Aaron Kwok unveiled. Last less than a year, Aaron was invited to be Longines, twice went to Shen, he told the enthusiastic audience and fans live cordial greeting, he said, Shenyang is the most friendly city. This time, the flagship store opening by Aaron Kwok, introduced his very favorite portrait of a Longines is the brand’s latest masterpiece – Longines column-wheel chronograph, this product is the perfect fusion of precise function and elegant retro, fine steel case containing an exclusive self-winding movement, silver dial with 13 small, scale, stopwatch features include a central needle, a 30-minute dial and a total of 12 hours total dial. Dark brown crocodile leather strap of this elegant watch more added the finishing touch. Through the transparent case back can watch the movement in a unique column-wheel blue, this exquisite design expertise to drive control precision timing functions (start, stop and return to zero position), Aaron love the beauty of machinery, cars proficient watches appreciation, he described in detail for the audience of this column-wheel movement, the secret lies: the moment, the popularity of the mechanical chronograph has become more evident, people watch the traditional increasingly strong interest in the product. Longines column-wheel chronograph is in line with the latest trends in taste. As a famous Swiss watch brand, Longines has in the field of mechanical time tradition of excellence, as early as 1878 that introduced the Model 20H 20 fractionation stopwatch, the watch’s built-column-wheel design, the drive control precision stopwatch function. Longines watch from the beginning of the cause, created almost all of its products are in use when the same design principles. This device constitutes a Longines timepiece in the traditional watchmaking and sports timekeeping in the foundation. Now the machine column-wheel chronograph, mechanical timing is excellent from the traditional and contemporary masterpieces. 

Aaron himself to a live audience shows column-wheel chronograph function

Aaron himself to a live audience shows column-wheel chronograph function, he pressed the watch button to the right shows the blue column-wheel chronograph hand drive start, stop, and reset functions, and told the audience his experience: only need to gently touch, you can control the second hand drive, very convenient and easy to use. Just watch the same show and said, are his most beloved arts, and your professional skills, enthusiasm, after he sent a mysterious gift of consumers – and financial Longines and their latest masterpiece, so the atmosphere to reach peak.

Aaron said the same watch as performers, in your professional and exquisite, are his most beloved arts

As important in the neighboring city of Shenyang, Anshan steel is, the day before, Aaron Kwok is also at the Anshan Anshan New Mart stores for Longines Boutique opening, he and Vice President of Longines China, Li Li, and representatives of dealers lions eye-dotting, and lead the audience into the store and simply enjoy the media, as a brand ambassador, he is more elegant portrait of the audience described the store’s superior design and many fine watches. Meanwhile, Longines Charter Shopping Center in Shenyang and Anshan New Mart Stores are specially organized tour to the elegant early July, displaying Longines column-wheel chronograph, large sought-after female form: PrimaLuna series as well as new Basel Watch Fair 2011, attracting many people stop to watch the elegant love to buy the watch.

In the twentieth century fifties, Longines supplied watches for the Swiss national airline. These chronographs has unique 24 hours dial specially developed by the pilot watch when the watch. At that time the aircraft navigator must determine the location and development of the aircraft flight plan, and the technical features of this watch is to meet these needs. Because of its historical significance and outstanding features, Longines is now re-launch of this watch, but also because the aesthetic appeal of this enduring work. This new product is named Longines Twenty-Four hour watch.

Longines Twenty-Four watch

In 2009, a Swissair retired pilot Harry Hofmann visited the Longines Museum. He took the opportunity to visit, his work in the Swiss had to wear a Longines gift company. While this has a 24-hour dial watch, Longines is the fifties of the twentieth century Swiss aircraft for a special series of pilot in a timepiece.

In the mid-twentieth century the aviation industry, aircraft navigation, a member of duty is to determine the location of the aircraft and to develop flight plans. Thus a reliable watch to become a pilot of essential equipment. Plane on the way back and forth through different time zones need to, but sometimes can not see the sun, the sun as a reference point can not, therefore need an instrument that can accurately display the time of day. Equipped with a 24-hour dial watch, the pilot to overcome this problem.

Longines Twenty-Four watch

As a Swiss Air pilot, Harry Hoffman was flying over DC-4s-type, DC-6s-type, DC-7s-type, DC-8s-and Coronados aircraft until 1974, has been wearing this watch during the is the Longines early fifties of the twentieth century the Swiss national airline dedicated to the production, watch engraved with the number 8237331 on, with a Longines 37.9N movement and central seconds hand, which is four in the twentieth century ten generations designed and specially made for Longines in the pilot. While this watch Mr. Hoffman of the bottom cover engraved stainless steel case Swiss Swissair brand identity. Longines records showed that in 1953 to 1956 for the Swiss national airline of the production of 70 in a limited edition watch. The technical and Longines watch list the same strain of pilots – they produced in 1927 Longines Longines watches and second hand set from 1932 with production starting time point of pulling watch. As a professional Swiss watch company Longines chose to re-launch of this watch is due to its historical significance and great features, but also because the aesthetic appeal of this enduring work, This watch is named for the waves Watch Twenty-Four hours of piano watch.

Longines Twenty-Four Hour watch
 
Longines Twenty-Four Hour watch with L704.3 movement, which is a self-winding movement, the pointer around the dial every 24 hours walk around. Stainless Steel Case diameter 47.50 mm; dial is matte black, with white Arabic numerals of 24, painted in bright luminous paint, and there is a minute scale ring-shaped rail. Watch the luminous pointer indicates the time, and has a central seconds hand, the same as the original, easy to read to use. 3 o’clock position Date display window design. Sapphire crystal protecting the dial, and this watch has a transparent case back, open the back cover of the watch, you can see the movement of the subtle operation. Inscribed on the inside back cover sheet “Re-edition of a Longines navigation watch exclusively made for Swissair navigators ,1953-1956″ and watch the numbers. Longines watch 24 hours with a black alligator strap, water resistant to 3 atmospheric pressure (30 meters).

Technical features

Watch number:

Longines watch 24 hours
L2.751.4.53.x

Movement:
Automatic mechanical movement
L704.3 movement (ETA A07 171)
16 ½ law points, 24 stones axis eye, beat frequency 28,800
Energy reserves of up to 48 hours

Features:
Hours, minutes, seconds, date display
24-hour scale on the dial ring

Case:
Round stainless steel case, diameter 47.50 mm
Sapphire crystal production number engraved on the back cover (non limited edition)

Surface:
Matte black dial
24 white Arabic numerals, painted in bright luminous paint
Ring-shaped track minute scale
Date display at 3 o’clock

Pointer:
Pear-shaped hollow steel hands, painted in bright luminous paint
Hollow steel leaf hands, painted in bright luminous paint
Second hand

Waterproof:
Atmospheric pressure up to 3 months (30 meters)

Glass:
Non-glare sapphire crystal

Strap:
Accompanied by a black alligator strap clasp

Twenty-Four Hour Longines watch

Longines Mystery watch
18K rose gold material / self-winding movement / hours, minutes show / mystery hour disc / engraved from Longines 1950 museum’s watch / sapphire crystal mirror / watch diameter 33mm / only exclusive launch in Taiwan / reference price:NT $ 85,000

1950 marks the post-war, people are anxious to get rid of the shadow of war and depression, war was considered an extravagance in fashion taste and return to people’s lives, long suppressed creative bursts, many full of innovative design, have sprung up, and Longines Mystery Collection in this time and space appear in the background, the unique design concept, not just when people bring a mysterious visual feast, but more admiration and surprise! This watch introduced in the 1950s, then a burst of rage caused by the market, watch outside hidden in the simple design the next great innovation, this watch is named the “mystery form” the main reason! In line with the mystery of the watch in Taiwan market, with the Taipei big Longines Takashimaya, department store in Taichung’s nothing left in the Friends Church clocks, display and sell first sale held in the province council, Taiwan’s purchase of limited edition Longines mystery form, that is, piano sheet crystal diamond gift card holder!

LONGINES evidenza flagship men golden watch
18K rose gold material / L619 self-winding movement / hour, minute, seconds display / blue painted face plate engraved with gold stand body relief flagship design / sapphire crystal mirror / crocodile leather strap / limited 150 / reference price: NT $168,000

Reproduce the painting process through the Golden Eagle Classic
Because Taiwan’s watch market booming in recent years, consumer taste and the taste is also rapidly rising year by year, custom consumer market phenomena and tailored for specific segments of goods is increasingly obvious trend that many brands district have launched limited edition watches, LONGINES is one example. Following the 2011 LONGINES began a series of limited edition watches in Taiwan, the Taiwan market this year and limit the collection of two series in Taiwan watch painting were painted golden eagle as its flagship Orchid painting male form and female form, the painting process and the full Meaningful Evidenza barrel-type design with excellent case to make, this show should be advised to the ancient, classic, timeless art of elegance watch! The Museum Collection LONGINES evidenza flagship golden men watch, is LONGINES flagship will be launched in 1957, Department of column (Flagship), engraved on the watch back its flagship gold totem, presented in the original series flagship collection introduced this year watch the golden eagles painted, retro classic design show a breathtaking momentum. L619 self-winding movement equipped with the LONGINES evidenza painted golden eagle male form, the sea-blue painted face plate engraved with a golden three-dimensional relief flagship Totem, as LONGINES on the tabulation process to show the excellence, a symbol of an attempt by the wind and waves, never tostraight in front of the flagship totem, bringing watch more meaning and value of collection.

LONGINES evidenza orchid ladies watch
18K rose gold material / L595 self-winding movement / hour, minute, seconds display / mother of pearl face plate painted purple orchids patterns / sapphire crystal mirror / crocodile leather strap / limited 160 / reference price: NT $ 105,000

The design highlights the beauty of Oriental women
LONGINES evidenza series, inspired by the design introduced in 1925 years of watch design, its shape is representative of the barrel from the invention in 1911, depicts the watch itself is in the aesthetics and the 1920s damatic change in style of the spiritual content, so since its inception in 2003, that is sweeping the globe, with wines from these years bucket elegant fashion watch. LONGINES full taste of the rich collection of oriental orchids painted series of female form, is painted oriental women love technician will design drawing purple orchids white mother of pearl on the surface of the plate, rose gold material by the unique quality of color and unique flavor oriental beauty show. LONGINES evidenza orchid painted the female form used L595 self-winding movement, is ETA2000 / 1 based on movement, power reserve up to 42 hours, once again demonstrated LONGINES watch design in the watch outside the content.

Stainless steel / L595 self-winding movement / hour, minute, seconds display / mother of pearl face plate painted purple orchid design / case mosaic top 44 U.S. VVS Diamond, a total of 0.44 kt, face plate 5 to 9 o’clock time-scale mosaic VVS top U.S. diamond / sapphire crystal mirror / crocodile leather strap / four were limited 250 / reference price: NT $ 118,000 another non-diamond style: NT $ 75,000)

Art gives life and watch the picturesque
2011 New Year approaching, Longines Evidenza collection with timeless classic series of barrel-type watch as the starting combined with the refined elegance of orchids, the Taiwan market, “Orchid painting watch”, the use of painted art, the orchid elegant little square inch for storage and to watch, showing fusion of Chinese and Western, classic, timeless elegance watch arts, the fine meaningful design, value for money price, not much attention has been launched. Taiwan Vice President watch Longines said: “a symbol of elegance and beauty of orchids, is ideal for the festive season the Eastern world, and its elegant and refined the art of gas quality, the elegant Longines and complementary color painting through the work, orchids floating in the air jumped Longines, one that is absolutely the perfect combination of amazing people, the world is only limited edition of 250 in Taiwan, but also increase the value of the collection. ”

Longines Evidenza Orchid Painting Watch
Stainless steel / L595 self-winding movement / hour, minute, seconds display / mother of pearl face plate painted purple orchids design / case mosaic top 44 U.S. VVS Diamond, a total of 0.44 kt, face plate 5 to 9 o’clock time-scale mosaic VVS top U.S. diamond / sapphire crystal mirror / stainless steel chain belt / four were limited 250 / Reference Price: NT $ 120,000 (Another non-diamond style: NT $ 76,500)

To show a sense of restrained elegance of the Art
Orchid – among the flowers in the four gentlemen (Merlin, bamboo and chrysanthemum), one can often see in the painting in its elegant figure, known as “King those of the Hong “nickname, which love to go away in the winter, Chunshen comes, quietly tell the fragrance, the performance of its charming style mining; its arrogance and not pro, vulgarity temperament, but a unique distribution of the mysterious oriental world restrained elegance beauty, by the people love, but also a sincere, beautiful, noble symbol. Elegant orchid taken, Longines “Orchid Painting watch “, the use of stainless steel, barrel-shaped case design, white mother of pearl face plate painted with purple Orchid Totem, 5:00 to 9 o’clock in the time-scale mosaic of the top U.S. VVS Diamond, the other Arab figures Zeyi time scale, diamond set watches are available with two styles are not set Diamond and burgundy alligator strap or stainless steel chain with a choice of whole watch design shows a sense of restrained elegance of art. In addition, L595 is equipped with automatic mechanical movement on the practice, but to show Longines tabulation process of the content of professional skills.

Longines watch the new orchid painted with the new image spokesmen Chiling, dressed in elegant black but see Lin Chi-ling color satin dress, I looked in the shade in the review, Qiaoxiaoqianxi, perfect interpretation of the integration of the beauty of oriental art and Western tab watch the new painting techniques. Elegant with oriental oriental orchids and delicate beauty Chi-ling Lin, bring out the stunning oriental beauty.

Longines Admiral Chronograph
Stainless steel / self-winding movement / hours, minutes, seconds, date / chronograph function / watch diameter 41mm / sapphire crystal / water 100 meters / Reference Price: NT $ 98,100

Accurate performance model
Admiral beyond the series in 2008, combining the spirit of sports watch design changes and added features, respectively, two 24-hour time display watch, and chronograph watches. Both are equipped with self-winding movement, the former watch circle with 24-hour scale on the time scale, and the pointer to indicate the second time, is designed for frequent international time zones across the traveler’s watch design; the latter is a chronograph style, in addition to watch with date window at 6 o’clock position, and in speed measured on the face plate with needle circle design.

 
Longines Admiral GMT watch
Stainless steel / self-winding movement / hours, minutes, seconds, date / time display in the second / watch diameter 42mm / sapphire crystal mirror / waterproof 100 m / Reference Price: NT $ 86,500

Perfect sport
Anti-reflective sapphire crystal treated in the next mirror, Admiral beyond the series were in black, silver or chocolate tune with super superluminova luminous face plate processing standard. Compact watch design with a simple restrained identified knowledge of, eye-catching numerals “12″ is more representative of the Longines precision meter movement performance. Beyond the series of rough putting under the elegant appearance and temperament characteristics of watches with the lock-in crown and screw case back, to ensure that its 100 meters water depth. Watch full range of stainless steel chains are available with or crocodile leather strap, with triple safety all folding clasp. The full range of pure and delicate self-winding watch with chronograph, noble and classic design combined total and complete presentation of the value of Longines watchmaking proud.

 
Longines evidenza X’mas & New Year
Stainless steel / L595 self-winding movement / hour, minute, seconds display / bezel set with 44 diamonds around, weighing 0.44 kt / sapphire crystal mirror / water 30 meters / Reference Price: NT $ 116,300

Collection Series “limited group of flying flowers”
In addition, in line with the arrival of Christmas and New Year festivals, Longines has launched the Longines evidenza X’mas & New Year, to be put into the New Year flowers designed by a source of inspiration. To classic Collection Series start of the Longines evidenza X’mas & New Year, Equipped with self-winding movement, wine red radiation to the silver face plate on the carving three-dimensional totem vines flowers extended upward, as symbolizes the endless beauty of toughness and show strong Christmas and New Year atmosphere.

 
Photo: natural ruby necklace, a total of four were inlaid ruby 1 carat total weight of 4 carats, the market price of about NT $ 18,800.

Show the classic beauty of the endless
In addition to the stainless steel watch with crocodile leather strap red wine outside, and bordered on both sides of the bezel 44 with a total weight 0.44 karats of diamonds, diamond watches and another not, and the other with a stainless steel chain belt styles to choose from. In addition, watches also take gifts of natural fine ruby necklace, inlaid with the shape of poinsettia total weight of 4 carats of natural rubies, together with the warranty card.

hen to create accurate accounting records

Longines GrandeVitesse series through a series of  material changes and watch high-speed concept design works to commemorate the history of the legend of speed to the challenges of today’s athlete pay tribute to extraordinary courage. Watches the flow of each line and the curve with the aerodynamic point of view, dynamic appearance, namely, measurement speed needle circle design, watches by the design of more speed in the past has been regarded as a classic when the total mark. Source of inspiration to the area of the car a top speed of delivery of the Longines watch series the most complete sports watch and the concept of strength. In the Clock field, Longines has a long history of the most abundant professional, accurate to the microsecond of watchmaking technology forward, and record a lot of speed legend Donald Bluebird in 1964 to 648 km per hour speed to become world champion, he was also involved in Longines timepieces witness.

The best example of when the meter

Longines GrandeVitesse series will not touch the high-speed into the real. Through the tabulation technology and aesthetic design, Speed Series watch as the best measurement speed record when the total model. Watches stainless steel case 42mm in diameter, with aerodynamic curves of the concept of design, harmonious balance of shape contours, not only has the momentum of high-quality performance of a more elegant approach. GrandeVitesse Speed Series Racing (Racing) and classical (Classic) models are equipped with speed measurement scale bezel and face plate, high-Dama He measures the value 2 (twice the speed of sound at sea level or under 20 degrees Celsius per hour 2,477 km) speed limit. Special Style: Knight (Cavalier) watches are available in speed-related mechanism for measuring horses.

 
Longines GrandeVitesse Series watches also include automatic chain stopwatch, with a transparent sapphire crystal case back. Watches with silver disc surface radiating sun design, black or chocolate color of the car models; opaque silver, midnight blue and rhodium-plated surface treatment tray design classic. All watches are in the car to have inspired a large size as the number “12″ when the standard design. Knight style with chestnut brown, marked with Arabic numerals when the design. Watches slip Etched crown, bezel, and also for movement by the use of design features. Racing style paragraph one of the watchs also by the eye-catching bright red as a marker to facilitate the operation stopwatch when the surface can clearly control the scale of the red disc label.

Relative gains and losses on watch list over the years is that all fans are eager to collect the watches, but also watch the brand in recent years, the development of various priorities. Gains and losses on the performance of the design phase, is the vastness of the universe and the mysterious inclusion in the square inch between celestial bodies. Satisfy the human yearning for the mysterious space, but also showcase the wisdom and the European watchmaking master craftsmanship. In addition, the moon phases watch content not only has excellent technology, more unique aesthetics. Therefore, the moon phase watch has already exceeded its own profit and loss, some practical value, but with more admiration of the artistic value of taste.
Longines Master Collection series performance through the introduction of several complex watches, introduced in 2005 after becoming the best-selling series of Longines, its exquisite carvings big ears and face plate case design, and intricate details of the deal, combined with the ultimate low-key aesthetic luxury, equipped with self-winding movement, Longines again to no one and has a long history and remarkable watchmaking watch a perfect interpretation, of which month full calendar with profit and loss Chronograph it became the best-selling series of classic style.
 
 

 
Longines female Master Collection series of gains and losses on phase drill watch type: L2.503.0.03.3, L600 self-winding mechanical movement, power reserve 42 hours; Arabic numerals marking time, chocolate color mother of pearl face plate, crocodile leather strap ; watch top ring embedded 100 VVS diamonds, totaling 0.9 karats, with gains and losses on six o’clock, a central date of needle and hour, minute, seconds display, the direction of twelve weeks and month display, the bottom cover design perspective , 30 meters waterproof.
 
 

 
 
Longines watches Master Collection phase of the moon series of female models: L2.503.0. 83.3, L600 self-winding mechanical movement, power reserve 42 hours, pink mother of pearl white face plate, crocodile leather strap; watch inlaid circle 100 teeth VVS top diamonds, with gains and losses on six o’clock, a central date of needle and hour, minute, seconds display, the direction of twelve weeks and months show, we can know the bottom cover design, waterproof 30 meters.
 
The end of 2007, Longines Longines Longines launch another breakthrough with the first break only female on watch, is the ultimate combination of technology and stylish design the perfect work, combined with profit and loss on deep-sea and from the elegant The mother of pearl face plate, mounted to the top diamonds VVS bright, decorated in the night like the stars, like a spy combination of boundless world, added a boundless imagination.
 
Longines watches Master Collection series of female phase of the moon, with L600 self-winding mechanical movement, vibration frequency of 28,800 per hour, transfer, power reserve 42 hours; has powder white, pink or chocolate brown mother of pearl face plate can be choices, all with stainless steel chain belt, or with the face plate of the same color crocodile leather strap; watch top ring embedded 100 VVS diamonds, totaling 0.9 karats, with gains and losses on six o’clock, a central pin with the date, sub- , second hand show the direction of twelve weeks and months show, we can know the bottom cover design, 30 meters waterproof.
 
 

 
 
Elegant ladies to give more options, this watch shall have a powder white, pink or chocolate brown mother of pearl face plate to choose from, different face plate color like the sky in different seasons bring different moods, Ms. elegant and the Star of different imagination. Pink face plate watches, like the spring sky, due to winter to spring, flowers are placed and cast a pink early light, particularly suiwatch for appointment, and wear party sisters; powder white face plate watches, like the summer the night sky, clear bright, gorgeous and flawless, the official may be leisure, whether at the dinner, at work or shopping on weekdays and wear have people catching focus effects; recent years, especially the popular chocolate facial disc watches, the night sky as the autumn and winter, low-key and full of mystery, revealing conceal restrained in luxury, sexy blend of the double charm of both neutral and can wear an elegant outdoor activities can also be at the dinner and the formal occasion wear.
 
 

 
Longines watches Master Collection phase of the moon series of female models L2.503.0. 93. 3, L600 self-winding mechanical movement, power reserve 42 hours, pink mother of pearl facial disc, crocodile leather strap; bezel inlay 100 VVS top diamonds, with gains and losses on six o’clock, a central date of needle and hour, minute, seconds display, the direction of twelve weeks and months show, we can know the bottom cover design, 30 meters waterproof.