Watch and Fashion News

Rado has grandly introduced a full range of high-tech white ceramic watches, and share the pristine with consumers in Beijing, warm jade, like a second skin of light touch. The new flagship store compares with the unique dynamic color and smooth lines, echoing with Redo’s unique and iconic watch design.

RADO flagship store ribbon-cutting ceremony

RADO Ceramica watch

RADO Centrix white ceramic watch

High-end interview

● Wanzhi fly, Rado, vice president of China

Reporter: This year’s Basel watch showed many brands that have begun to use ceramic material, how does RADO watch keep themselves in terms of advanced ceramics position?

Wanzhi fly: Rado has 25 years of experience in ceramic watch, and has accumulated a lot of ceramic watch ceramic material technology and how to use the experience, this is not easy to imitate and surpass. Now many brands began to use ceramic materials, which shows the benefits of ceramics began to be accepted by the public has been, becoming the mainstream watchmaker. Our brand in ceramics is the most done first; I think it will bring a lot of sales growth. While many brands use high-tech materials, but the integration of ceramic with the watch is not simple, the production process, materials, density, maintenance and other materials have many different, there is involved in many technological breakthroughs, not just the design itself. Although many brands of ceramic material, but most are also still in the initial stages, not large-scale use and production, remain in the pilot phase. Rado is a high-tech ceramics to maintain the advanced nature of the brand, in October this year; we will launch ultra-thin models real family, which is the world’s thinnest ceramic watch, quartz watch thickness of 4.9 mm, using the global movement thinnest of only 1 mm thick quartz movement. Ceramic is very hard material, but also to process a great deal of technical difficulty, especially so thin is not easy, we make the world’s thinnest ceramic watch, you can find in ceramic watch aspect is far ahead of other brands.

RADO Integral white ceramic watch

RADO True ultra-thin ceramic watch

RADO D-STAR white ceramic watch

We advocate simple design

Reporter: Many consumers will think of Rado when they talk of ceramic, is ceramic material the Redo’s trump card?

Wanzhi fly: It should say yes. Because there are many benefits to high-tech ceramics, more durable and hardness than stainless steel, wearing a few years still like new, light weight, allergies, wear comfortable. Ceramics have many possibilities, in theory it can be made any different color, it has a lot of watch material possible. Radar has been explored in this regard, consumers will naturally be linked to high-tech ceramics and radar, this is not a year or two of publicity, public relations, which is accumulated over the past 25 years, formed the habit of thinking.

Reporter: Rado has swept the world, including the top four most prestigious design award “Reddot international design award”, “iF Design Award”, “G-Mark design award in particular” and “IDEA Design Award”, including 30 several international design awards. RADO is how to treat the design?

Wanzhi fly: the brand’s core products, our products are walking on two legs, one hand is our material. On the other hand is our design, in addition to the previously obtained international design awards, our products are introduced each year of breakthrough design. Rado is a sense of brand design, advocating a kind of simple. Although it looks simple and ordinary, you will find it different in the long-term use.

RADO CEO Matthias Breschan together with the vice president of global marketing, Patric Zingg common in the Rado Swiss headquarters to meet Ji-ho Oh. Through this meeting with the brand, Ji-ho Oh learned an important process along the way, and feel from deep within the RADO brand spirit. Stay a few days in Switzerland, he also visited Switzerland several representative cities (like Lucerne and Bern), and wearing a Rado style of style captured photos.

RADO CEO Matthias Breschan (right) together with the vice president of global marketing, Patric Zingg (left) together at the Rado Swiss headquarters to meet Ji-ho Oh

RADO CEO Matthias Breschan introduces the products to Ji-ho Oh

Ji-ho Oh is wearing Rado watch style captured photos of style

Matthias Breschan said: ” Ji-ho Oh and Rado has a strong incentive to pursue the same success in full compliance with the Rado brand philosophy of the Declaration Unlimited Spirit and we believe he is the Rado brand image of excellence the best creative voice, but also look forward to his future active performance.

Ji-ho Oh has a strong incentive to the pursuit of success and Rado brand philosophy coincides with the Universal Declaration of Unlimited Spirit

Ji-ho Oh is well-known South Korean actress and model. Due to the popularity of Korean dramas, he developed into a Korean Wave star (Korean is a guide to Korean culture spread around the world). Recently, Ji-ho Oh in Japan and South Korea co-production of TV series “Strangers 6″, the lead as the protagonist.

This year, RADO  brought a large symbolic design – Rado r5.5 XXL chronograph.
 
Advocating simple low-key personality

In 2009, Rado cooperated with their like-minded world-renowned British industrial designer Jasper Morrison, combining the endless imagination, passion and creativity, and work effort to build a r5.5 R Rado watches, access to Global appreciative.

Rado r5.5 XXL chronograph is a best masterpiece created by Swiss Rado and Jasper Morrison, this is a large watch for watch enthusiasts. Rado r5.5 XXL chronograph has a large Quartz chronograph movement, also remains the intact r5.5 style. This watch is completely built entirely by high-tech ceramic materials, case and bracelet is seamless and natural.

Rado r5.5 XXL chronograph

In addition, RADO r5.5 XXL chronograph silver matt model uses special grey matt high-tech ceramic material, bringing amazing appearance, once again showing Swiss Rado’s leading technology in the field of high-tech material field. Elaborate yellow pointers are embellished with silver grey matt dial, endowing with a dynamic and fashionable style of this watch.

Rado r5.5 XXL chronograph

Rado r5.5 XXL Chronograph, with its unique design, the series has long been acclaimed r5.5 towards another peak.

Technical parameters:

r5.5 XXL CHRONOGRAPH BLACK MATT (matt black models)

Movement: ETA 251.262 quartz chronograph movement, diameter 13 ¼”’method over 27 stone, 6-pin, 2 buttons, 27 stone, date display at 3 o’clock, small seconds, 60 minutes and 60 seconds of drive time

Face plate: black matte face plate, the printing time scale, minutes scale and brand logo

Case: Black matte ceramic case

Black PVD Titanium case back cover to titanium screws

Stainless steel with black matte ceramic crown and chronograph button cap

Flat sapphire crystal glass watch

Black with white luminous coating pointer, white second hand and small second hand disk

Matte black ceramic bracelet, the internal chain of composite materials, titanium folding clasp

r5.5 XXL CHRONOGRAPH PLATINUM MATT (Matte Titanium models)

Movement: ETA 251.262 quartz chronograph movement, diameter 13 ¼”’method over 27 stone, 6-pin, 2 buttons, 27 stone, date display at 3 o’clock, small seconds, 12 hours, 60 minutes and 60 seconds time plate

Face plate: gray face plate, silver plate cochlear pattern of small time, silver hour markers, silver printed minute scale and brand logo

Titanium Metallic Matte ceramic case, black PVD coated titanium back cover to titanium screws

Stainless steel with black matte ceramic crown and chronograph button cap

Flat sapphire crystal lens, with a titanium metal coating

Steel coated with white luminous hands, yellow second hand and the small counter at time pointer

Matte titanium color ceramic bracelet, the internal chain of composite materials, titanium folding clasp

Rado full ceramic limited edition-Au5N rose gold
High-tech ceramics, rose gold crown / quartz movement / hours, minutes, small seconds, date / chronograph function / watch path width 41mm / sapphire crystal mirror / limited production 10 / reference price: NT $ 173,900

Strong style
Founded in 1957, Rado, after 50 years of continuous innovation, high-tech materials and design achievements of the pioneers. This watch 50 on the radar Sheng every anniversary, in particular, the first British industrial designers invited to the radar Watch Design Jasper Morrison only 50 limited global “overall ceramic chronograph limited edition” design theme in addition to meeting the traditional minimalist style radar, but also the geometry of square and round cleverly, density, more daring material with polished gold Rado K black color high-tech ceramic matte frosted symbol of the spirit of the future is still toward the radar of the brand new material and a strong sense of design the new models for the direction. Ceramic watch the radar as a whole in 1990, only watch the whole first used high-tech ceramics, the material the main anti-wear and corrosion resistance, wear it for a long time or after years of years, still the same as new purchase. In addition Ray of high-tech ceramic watch changes along with the body temperature is extremely high skin-friendly material, so that the wearer comfort. Today, the overall ceramic series by the radar of today’s most influential industrial designer Jasper Morrison to fight again made, into a unique pure and simple design, called a new classic.
 
Photo: The overall ceramic limited edition chronograph offers five colors, namely, platinum, yellow K, Huang K, pink gold and rose gold five models, each representing Rado course each decade of innovation, the style limited edition 10, a total of 50 only.

The overall percentage of excellent
Limited form only in Hong Kong, India, New Delhi, Vienna, Austria radar boutiques, as well as Paris, France, Colette, New York, Moss, Tokyo, Japan RESTIR, Milan, Italy, Spazio Rossana Orlandi, Russia Moscow TZUM design stores sold a total of eight countries in the world can be bought only “limited edition chronograph ceramic whole.” This limited edition watch is five and a symbol of British industrial designer Jasper Morrison the beginning of successful cooperation. Radar watch based on the limited edition to do a small facelift, planned for December this year, officially listed in Taiwan. Currently, Jasper Morrison chronology for the design of the radar has been case in 2008 and 2009 into another new stage of cooperation watch. Rado Ceramic overall limited edition chronograph dial with a unique design and excellent overall ratio. Continuous small seconds, 30 minutes and 12 hour drive time to the circle of different sizes and thickness of the uneven circle, like a comet-like central dial any place. The three terms when the plate has been redesigned, and in particular K gold decorated with material, in the mystery out of its elegant black in the background. Date of small round window located in the four o’clock position, the wearer can easily read the date. Minute scale with a geometric-shaped arrangement around the dial prescription in contrast with the round design.
 
Rado full ceramic chronograph
High-tech ceramic / quartz movement / hours, minutes, small seconds, date / chronograph function / watch diameter width 41mm / sapphire crystal mirror / reference price: NT $ 89,800

Manifest the noble sense of reality
High-tech ceramics with zero time-function button to start the twilight on the same side of the crown, and without significant unexpected dial integration. Part of the watch the finishing touch was none other than the crown, the use of gold 750 K, the color and timing dial engraved plate and minutes degree of the same color. Case is not easy to wear high-tech ceramic materials, innovation and matte black matte with a light colored ceramic Ze K-gold, showing a strong contrast compared the overall design is then covered with a black metallic sheen on the coated anti-reflective sapphire water crystal glass mirror, elegant texture can not help but revealed. Watch through the master’s talent for the overall design, the watch is wide degree by 41 cm wide version of the design, so watch more streamlined. Except for the limited edition watch unique, its watch box also penned by Jasper Morrison. Material leather watch box, one piece, completely seamless, exhibit simple and elegant. Watch box box surface to melt processing, bordered AuPd, Au2N, Au3N, Au4N, Au5N chemistry symbol, representing the time the watch dial plate K gold-containing material component ratio. Comes in elegant simplicity, ingenuity alone with only the care of the watch to match the box section of the watch, even if the box is also placed on the watch like a worn on the wrist as elegant extravagance.

In fashion, the theme of how to change despite changes in the global fashion, black and white and gold, silver line is always the responsibility and swatch fashion torrent classic throne, it is never lost their appeal! Especially when high-tech ceramic translucent black with classic stunning gold, silver and interactive integration of the full share of deep and solid colors that can not be absolutely look the other material support or oppose the. Specializes in high-tech Rado Ceramic technology, increasing last year’s series of mechanical watches in the ratio in order to meet consumer groups like automatic watch. Watch the latest series of color precision ceramic mechanical mixture that is modern retro design elements to the language of the watch again, the radar is shaping a new generation of luxury timepieces look.

Black, white, gold, silver is a popular global fashion the same law, Rado color elements of the design team will be the perfect combination of these high-tech ceramic material and technological process technology, to create a fashion trend-only mechanical watch. This can follow the trend of the ceramic popular last couple of years have changed the brand of the watch as part of the mining technology of ceramic material element is obvious, the radar so that more consumers to the watch and admire the beauty of the time when the accounting process, to better understand the mind share from the radar high-tech ceramic watch set off the fashion fad.

The debut of a new series of two-color Rado ceramic watch has also introduced two models with Rado Ceramica black/silver and Rado Ceramica black /gold: a dial 3,9 o’clock in the placement of two Top Wesselton, VVS, G-class drilling really boring watch, another dial is taken when the radial lines of standard design. Two models are all black watch dial, the use of self-winding mechanical movement ETA, 25 stones inlaid, and at 12 o’clock and 6 o’clock positions, respectively, with the radar watch the exclusive symbol of mechanical anchor sign and date swing display window.

 
Rado Ceramica black /gold color touch of golden section to the large area of black lines to more vigorous by nature, so that distributed more mysterious black glory. Dial with gold luster when the standard 3,9-clear position on the four diamonds, or the same color radial time scale, combination of elegance and flashes of dazzling, it look askance. Black and silver models are in honor with a clear sense of color of the light and is markedly effective in mild, especially for elegant, tasteful but low-key people, fewer bells and whistles designed to show off, whether money or time scale diamond design, through the silver even more Return to Innocence, to slow down the pace of life, people savor the regain in returning to the elegant. The new series of two-color Rado ceramic mechanical precision of each suggested retail price of NT about 8 more than 10,000 to 90,000 dollars.

Fashion style and new technology will be a perfect match
RADO watch at this year’s new design, adding more stylish with the younger element, to matte porcelain ceramic and decorative grain watch two new technologies, changing watch showing the new style and appearance. To infinite and the eternal symbol of the “circle” design for the watch section main source of inspiration to create cutting-edge design and innovation of the fusion materials RADO True true my family watch, and by smooth lines, a unique combination of creativity and new technology, the full convey the RADO brand design philosophy and spirit. Difficult to wear high-tech ceramic materials, streamline curvature appearance, combined with forming one, seamless link with case and refining the design, the new RADO True watch show unparalleled series of texture, the fashion style and new Science and Technology, made the most perfect match.

Trip color has always been the technical limitations ceramic watch
RADO True watch in the new series, I used a number of new technologies, which will be used True Active matte ceramic material, not only removes the surface gloss, more sedate shows matte texture; and another True Deco is the world’s first dual-tone with high-tech ceramic materials, ceramic watch monochrome always transcended the technical limitations, significantly increasing the watches stylish and innovative design. RADO True Deco series of “primitive tribe” as the inspiration by thinking through the creative vortex-like decoration veins, only watches the whole interspersed with strong ethnic flavor of the wild, and then with the most
The new two-tone high-tech ceramic materials and production technology, low-key luxury is definitely preferred the taste of people who share the watch of choice.