Chanel exclusive boutique at Wangfujing Department Store was officially opened. This new Chanel shop was designed by famous American architect Peter Marino who maintained a long-term relationship with Chanel. The decorations inside the store are themed brand’s classic black and white, supplemented by luxury, warm and noble beige. This collocation of colors makes people recall the home of Ms. Chanel at Rue Cambon Street in Paris. It continues the brand’s fixed style.
In addition to the color, the use of lines is a major feature of Chanel Wangfujing Department Store. The store’s walls are patchwork of black wood, and decorated with gold lines. The same details also appear in the ceiling, chandeliers, showcase and back on the bar stool. It is very simple but rich in artistic sense. Designer perfectly blends the most representative design element of Chanel with beautiful environment, giving every customer a warm and pleasurable feeling. The overall design presents in the most simple and clearest way, with the spirit of the brand’s elegance and luxury, reflecting the excellence of modern aesthetic qualities. In such a comfortable space, guests can comfortably choose a full range of Chanel watch, from the classic Premiere series, to the innovative J12 series and Haute Joaillerie limited edition.
Chanel launched its first Premiere watch in 1987. Since then, it has been gradually built up their Chanel watches kingdom and become an outstanding brand in making haute horlogerie watches. In 1993, Chanel officially acquired the one of the best-known local watch assembly plants – the G & F Chatelain watch factory. This watch factory was famous for its outstanding crafts and professional competence in making case, bracelet and diamond. In the area of eight thousand square meters of space, Chanel combined its innovative ideas, high-tech materials with traditional Swiss technology, to create a unique wrist masterpiece. Cutting-edge technology combined with traditional watchmaking, from production of case and strap to the installation of Swiss movement, every creation and ideal of Chanel have become reality here.